With the combined effort of the World Trade Organization (WTO) and the United Nations (UN), a member organization has been established with the objective to improve, facilitate and expand international trade. This member organization has been named as International Trade Center (ITC).
As Globalization is taking place at a fast pace, International Trade comes to aid for developing and particularly least-developed countries. International Trade Center has global trade centers tailored for exporters, importers and manufacturers for the promotion of products and services worldwide. ITC is a joint venture among various companies and organizations to promote local trade, globally.
The International Trade Promotion Centre provides expert advice and guidance to companies wishing to grow their business globally and to international companies wishing to set up or expand their business locally. As the key international show, they attract a significant number of companies seeking to develop new markets for their products or service.
The ITC works to promote product and market development, development of trade support services, human resource development, international purchasing and supply management and program design for trade promotion. ITC support infrastructure services, IT-related services, professional services and business services.
ITC concentrates on the three most critical issues:
- Helping businesses understand WTO rules.
- Strengthening enterprise competitiveness.
- Helping in new trade promotion strategies.
Events, trade shows, fair organizers and promoters, export and import promotion zones, indenting agents, marketing services, agents & consultants, tourist information bureau and centers, trade & export promotion organizations, trader and manufacturer associations, are the wide range of services supported by ITC.
Through the ITC, extensive range of services can be accessed by international buyers and exhibitors. Thus, International Trade has the potential to maximize a country’s capacity of producing and acquiring goods by opening up doorways for specialization and efficient use of resources.
